“It’s a piece of Americana,” says Evan Weiss, the chief operating officer of consultancy LW Hospitality Advisors, who has worked on projects in the region. Parton’s 50% stake is worth about $165 million, Forbes estimates.
The park is now Tennessee's most-visited tourist attraction, drawing about 3 million visitors a year. In its first season, Dollywood attracted 1.3 million visitors-a 75% increase over Silver Dollar City’s season the year prior. With so many fans in the state where Parton grew up and her authentic connection to the nearby Smoky Mountains, the park was a natural hit. She partnered with Herschend Family Entertainment to transform their eastern Tennessee amusement park, Silver Dollar City, into Dollywood, building Dolly-themed spots like Aunt Granny’s restaurant, the 450-seat Back Porch theater and the rafting ride Smoky Mountain River Rampage. In 1986, she sought to take some of the millions she’d earned as a country star and invest in her hometown. Her entry into the world of amusement parks was another wise decision. Forbes estimates her catalog, which she owns all of, is worth about $150 million. Parton’s library of more than 3,000 song credits, including hits like “9 to 5” and “Jolene” reportedly brings in between $6 million and $8 million in royalty payments each year. As investors like Universal Music and Hipgnosis have begun to snatch up the rights to catalogs like those of Bob Dylan (in a deal worth $325 million) and Paul Simon ($250 million), the value of popular music catalogs has hit an all-time high.
Roll with it country song full#
Since her debut album, 1967’s Hello I’m Dolly, through her latest, 2020’s A Holly Dolly Christmas, Parton has insisted on maintaining full ownership of her publishing rights and, with the exception of a handful of tracks, still owns them all. At first, she was signed with Combine Music, but when that contract expired in 1966, the 20-year-old Parton made one of the most consequential business decisions of her career: With her uncle, she founded her own publishing company.įrom then on, Parton-who has had 25 No.1 hits on Billboard’s Hot Country Songs chart-has owned her own publishing rights.
She started as a songwriter, co-writing country hits with her uncle. She began performing as a child, first in church and then on local television and radio stations, before moving to Nashville the day after her high school graduation in 1964 to pursue a career in the industry. Parton has also extended her appeal to a younger generation: She’s racked up 5.2 million followers on Twitter and 4.3 million on Instagram, where she went viral last year after sparking a meme.īorn in 1946 in a one-room cabin in rural Tennessee, Parton grew up watching her father hustle as a sharecropper, tobacco farmer and construction worker, and listening to her mother sing as she cared for her 12 children. Last month, she launched her first-ever perfume called “Scent from Above,” that’s complete with a bedazzled bottle.
Roll with it country song movie#
Her TV movie Dolly Parton's Heartstrings: These Old Bones was nominated for an Emmy Award in July 2020. In 2020, she released her first holiday album in 30 years and starred in the Netflix film Christmas on the Square. In 2019, she signed a deal with licensing company IMG to expand her brand into consumer products.
Roll with it country song series#
It was one in a series of moves made by Parton, who has proved herself as talented a businesswoman as she is a singer-songwriter.Īt age 75, Parton remains as in demand as ever. And while her music catalog makes up about a third of that, her largest asset is Dollywood, the theme park in Pigeon Forge, Tennessee that she cofounded 35 years ago.
It’s that kind of shrewd business mindset that has helped Parton build an estimated $350 million fortune.
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